Rifle Colorado - Real Western Innovation
The branding of Rifle matters. It may seem unnecessary, but the truth is, what others know about our great city makes a huge difference. When people start seeing Rifle as the great place to live, work, and open businesses that we know it is, that can quickly lead to more jobs, more retail shops and restaurants, and more tourists visiting. Branding is an essential tool to creating a healthy, sustainable economy for Rifle.
So what is Rifle’s brand? In the past, we’ve been known as primarily a bedroom community and a cowboy town. The last few decades have changed our city and evolved us into something much, much greater.
First, Rifle is an Energy Town. Those who are interested in energy initiatives or learning more about sustainable energy need not look any further than Rifle. Rifle has proven to be forerunners in this industry, working to create sustainable jobs in concert with our natural resources, establishing Rifle’s identity as a model of efficient usage and development of all forms of energy.
Second, Rifle is considered the Regional Center for commerce, heath, education, transportation, and entertainment in Western Garfield County. These sectors are continuing to grow, and in turn, our economy will only get stronger as more businesses and shops open their doors in Rifle.
Third, Rifle symbolizes Western Heritage on the Colorado River. We are a community steeped in outdoor recreation, western spirit, and a sense of adventure. Set right next to the iconic river, Rifle’s quaint downtown and outdoor activities truly embrace our Western Heritage in a modern setting.
Finally, the community of Rifle represents real people with real values, real beliefs, real work ethic, and real jobs for real families. We are a community that helps one another and supports our local businesses. We are proud of our employers, our schools, and our history. The community of Rifle has come a long way and is only getting stronger.
These four keys, Energy Town, Regional Center, Western Heritage on the Colorado River, and our Community are what we call the pillars of our branding campaign. We believe it is these four statements that best describe what Rifle has to offer.
A successful branding campaign provides a good first impression to prospective businesses, primary employers, site selectors, and tourists. More people will become interested in learning about our community, and will be more likely to move here, shop here, and open businesses here. This will be a catalyst for creating a more robust and diverse economy for Rifle, and will positively impact our community for years to come. By supporting Rifle and the branding campaign, you are helping to create an even brighter future for our community.
Questions or Comments? Contact us!
Please contact the Rifle Place Branding Committee with your questions and comments.